No matter how big or small your business is, good signage is a must. Not only does it give a good first impression of your brand, but it also portrays your brand’s identity. Read on to discover the RAMSIGN top 5 tips for successful business signage.
What is Business Signage?
There is nothing quite like well-designed business signage to attract attention to your business. Not only does it add personality to your brand it also entices passers-by to discover more. If you have a storefront, a sign is an essential part of the decor. It is the first and the last thing people see when visiting your premises.
Strong branding and signage can make a brand iconic almost overnight. The fast-food chain McDonald’s uses their signage as part of the user experience. They entice diners inside their restaurants with their happy yellow coloured ‘M,’ shaped to look like two bendy french fries. This sign is now a worldwide icon. But, it is no surprise that it became such a popular image for people; it is simple, eye-catching, large and on-brand. It ticks all the boxes.
While not all businesses are as big and powerful as McDonald’s, the same signage principles remain important. No matter how large or small your business is, if people cannot find you or understand your message, it will not be a success. There is more to business signs than a well-designed logo. Discover our top design tips for creating custom business signs.
TOP TIP #1:
DON’T MAKE CUSTOM SIGNS TOO SMALL
There is no point spending hard-earned cash on fancy retail signs if, in the end, no one can see it. Regardless of how you choose to use business signage, the key factor is distance. At RAMSIGN, we recommend first choosing where the sign will be placed. Then, you can design your sign to fit the chosen space, making sure that it is not too big, nor too small. Whether you place the sign inside or out, visibility and clarity are still important. Not only does it tell the world who you are, but it also reduces customer anxiety which will help to increase sales. No one wants to be squinting and struggling to find out what you are trying to tell them.
Top Tip #2
Ensure That The Text Readable for Exterior Signage
Readable typography doesn’t only depend on the size of the font, it also depends on the lettering itself. It is important to remember that if you place the sign outside, it is most likely seen from the driver's seat of a car at a speed of between 20- 50km/hr. Pub signs are a great example of how to correctly use sizing to your advantage.
Most businesses have their chosen font or a family of fonts that they use as part of their brand identity. It is ideal if these fonts are crisp and easy to read to give a clean and easy to read appearance. Make use of the various formatting options available for each font. This helps you to remain on-brand while showing your message clearly and legibly.
Our B2B customers have access to our hand-drawn typefaces. These fonts are both readable and functional. Combine RAMSIGN typefaces or stay with one choice to create a failsafe design.
White space is something often overlooked. Not focusing on this small detail can cause serious readability issues. We will help you to ensure that each word and letter is spaced correctly. Studies show that a sign’s design must incorporate 30-40% white space. This makes shop front signs easier to read from a distance especially if there are obstructions in the way.
Top Tip #3
Make The Wall Logo Sign Reflect the Brand
Branding is a crucial part of any business. It shows the world the brand values and shapes the customer experience. A private doctor would choose a sleek, elegant design. This shows cleanliness, seriousness and professionalism. But, a nursery school wants to portray fun and happiness. They would choose colours that animate children and reassure parents. If the doctor or school switched their branding styles, their businesses would suffer. Branding represents the image of the company and helps to build consumer trust. When creating personalised bar signs, think about how the branding will look when used for signage. With so many businesses all competing for sales it is important to make your brand stand out from the rest. Household names rely on colour, typography and logos. This creates a sense of trust and relaxation for customers.
PRO TIP: Incorporate a keyword into business signage such as ‘Café’ or ‘Bakery’. This way, people do not need to think twice about what it is that you are offering. This works well for bar signs too!
Top Tip #4
Reflect the purpose of commercial signage
Enamel is one of the most hard-wearing signage materials on the market. It survives extreme weather conditions. But, it is also graffiti-proof with a sophisticated glossy finish and a delicate relief. It won’t fade in the sunlight or scratch easily as acrylic logo signs do.
We make each of our hand-stencilled signs based on custom designs. This means that any business whether it is a hotel, shop, office or sports facility can have a sign of its own. The material chosen for branded signs has the power to make or break their reputation. Luxury materials add a sense of exclusivity to the brand's image. And, the products the brand sells will also increase in value thanks to the premium image.
Each sign requires its own, unique design that fits with the desired function. As the famous quote says, 'Form follows function’ the same applies to signage design. If the design doesn’t contribute to the sign’s practicality then the sign will not fulfil its intended purpose.
Depending on your business, it is most likely that you will need more than one sign. A common misconception amongst entrepreneurs is that business signage is only required for the facade of the building. But, think about the usability of the space. Is it used by many people? Is it public or private? Depending on the usage of the space it may be essential to consider the following options.
Top Tip #5
Use a Custom Sign Maker to Create Impact
Visual stimulation is all around us. From the pile of dirty dishes waiting by the sink to giant billboard advertising signs in towns and cities. We live in a state of continuous overstimulation. Branded content has filtered into our daily routine and now, we cannot escape. Branding is the force driving consumerism forward. So, to get your business in front of the eyes that matter the most, your sign must stand out from the noise.
Create an Impact With Your Signage
The impact factor is what turns curiosity into a conversion, be it a sale or a reservation. - Nick Brandt
This is how to wow with your signage
The Importance of Good Signage
If you choose to display signage on the exterior of your business, you are advertising your services 24/7, 365 days a year. Because of this, it is a must that the messaging and design are clear and represent the brand. A prospective customer will decide whether it is worth their while to step foot on your premises based on their reaction to the sign. First impressions count, so cash in on extra sales from passers-by and take time designing retail signage for your business. High-quality signage shows that the person behind the brand cares. This builds trust and communicates that the products sold are also of high quality.
Aesthetics are important but practicality comes first. Great business signage makes it easier for consumers to find your business but it also makes it quicker for the emergency services to reach you. Clear signage saves time and as a result, saves lives.
Cafés, hairdressers or shops rely on providers and delivery services for their stock. Displaying durable, clear signage helps locate these businesses. This ensures that their customers will never be without their desired goods.
Enamel Signs for Business Signage
As mentioned before, enamel signs make wonderful business signs. This is due to their durability, versatility and elegant design. For centuries enamel was the chosen material for advertising signs. Companies such as Shell Motor Oil, Carlsberg Brewery and Birds Custard used enamel signage in their marketing.
Today, due to high manufacturing costs, enamel signs are no longer mass-produced as they once were. Instead, they have now become a desired, bespoke signage option. Boutique hotels and art galleries are examples of businesses using enamel signs in their interior décor.
The Ramsign Promise
At RAMSIGN, we have spent the last 30 years providing high quality, hand stencilled, personalised signage. We understand the desire for a highly functional sign that is both practical and elegant. We also understand that businesses large or small focus on the return of investment. Enamel signs last a lifetime and are a timeless classic.
Some of the top benefits of choosing an enamel sign are:
Upgrade your business signage Today!
If you are interested in finding out more about our B2B sign production services, do not hesitate to get in touch to discuss what your company needs.